Managing Movement & Behaviour with Digital Twins
Behaviour, Movement & the Impact on Facilities
With limitations in capacity, infrastructure and space, pressure is often on to find the right solution at the right price.
In this Blog we probe how Facilities Managers and Organisations improve journey experience for passengers and users, and how a Digital Twin integrates with a space or building to provide dynamic planning, better data-led observations, forecast and influence behaviours to suitably inform Organisations on future growth and planning strategies.
We further explore how a Digital Twin brings together the intelligence and informs decision makers with reliable and timely facts and data:
1 - How might an Organisation better observe, forecast and influence passenger or user footfall to inform better decision making of end-to-end journeys, interactions and behaviours?
A Digital Twin forms an essential link between the physical space and the behaviours and intelligence it contains. A myriad of sensors, systems and hardware form the backbone of a building or terminal, with basic data points such as power, water, noise, temperature, occupancy, CO2 forming only a small portion of the big picture.
Seeking the "holy grail" of intelligence; Airport Directors, Facilities Managers and Commercial teams have forever sought data-led ways of determining the next success and avoiding failure. Identifying the next value-adding opportunity has been a 'specialist skill' for the very experienced, but has not always been supported by facts and data, or requires extensive work to achieve this.
The LEMAUREY Digital Twin solution offers seamless integration with intelligent and 'state of the art' Partner & Supplier technology solutions, including Computer Vision, Machine Learning, CCTV integration, AI, crowd and behaviour monitoring. Connected to your infrastructure backbone and network of sensors and systems, the intelligence and data gets smart. Providing data-led insights, analytics and evidence that allows more effective decision making and strategic calls.
Help identify with the integrated heat-mapping feature, where the greatest intensity of activity is, linked to passenger counters or occupancy sensors, noise data, queue times and even smart bathroom tech.
Knowing when you need to deploy resources to meet demand or a growing trend, or simply to react to feedback using our Partner and Supplier satisfaction monitoring system integrations.
End-to-end, knowing how busy your car park is, when the first wave of customers, passengers or people are heading your way, allows teams to dynamically plan and react, learning through historical data capture and analysis and behavioural patterns.
Being able to predict based on actual patterns and behaviours takes analysis to a new level. Linked to the myriad of other sources of data and intelligence, the cause and effect of an event or activity is easy to identify and link back, allowing for a repeatable series of consequences to be identified, mapped and re-created (or avoided) through continuous improvement.
Ultimately, monitoring, predicting and altering behaviours. Changing the way in which customers and passengers interact with your facilities and buildings is now able to be supported by data and analysis through the Digital Twin. Illustrating how cause and effect from one sequence of events can have a knock-on to others.
For example the delay of one flight may lead to the increase in dwell time in the departures area for 100 passengers, increased spend at concessions, a capacity issue in the bathrooms, longer queue times at the gates, where the gate allocation has impacted the next flight, increased terminal temperature and noise leading to a greater discomfort for passengers and so-on.
Digital Twins allow for deeper integration to all of the moving parts of an operational space. Collaborative working spaces with reduced silos and less reliant of humans to obtain and relay data to others, where the data is live, automated and digitally captured, accessible as soon as it is in the system to any and all of the team who need it.
2 - How might an airport maximise the capacity of existing (and future) terminal infrastructure, to accommodate increased levels of passengers whilst maintaining or improving their journey and experience?
Integrating our Partner & Supplier tech into your Digital Twin, linking existing and legacy systems, CCTV, sensors and technology, allows for data-led methodology and intelligence driven strategy building.
Understanding the ebb and flow of your facilities and terminal, where your choke points and busy times are, interlaced with the data that evidences this behaviour and satisfaction levels. Allow managers and planning teams to work on how to better resource, divert or focus development for the benefit of positive customer experience.
With extensive control of your Digital Twin, and the online training modules and guidance, updating your Digital Twin is something you can do yourself or have our team maintain. This means that when you upgrade or change your building layout, the process of update is designed to be as painless and flexible as possible.
Our Suppliers and Partners have further capability of advanced scenario and 'what-if' modelling, to allow you to effectively simulate and plan for different events and outcomes.
3 - How might the Digital Twin solution integrate with current infrastructure and systems at an airport or facility and achieve dynamic planning?
Adding features such as customer satisfaction integration, the Digital Twin is able to capture the successes and failures and allow continuous improvement in real-time. Dynamically reacting and deploying resources where quality of performance drops below the desired levels.
Through the integrated alerting and notification features of the Digital Twin platform, the Organisation is able to set and automate their monitoring and performance standards, triggering the relevant awareness and the correct level of oversight, without delay or mis-interpretation.
The Digital Twin platform can seamlessly stitch together with other Digital Twins, to widen awareness or to handle more complex environments. For example an Airport may wish to separate their terminal building from their airside operations, but still have the data available to teams without losing the benefit of the Digital Twin. Similarly, you may have different user groups that need different levels of intelligence from different sources, however some of the infrastructure is old or irrelevant to others.
Backwards compatibility and simple interfacing has always been at the heart of our Digital Twin solution. So any tech that can connect to the internet, IoT devices, systems or hardware is likely to be connectable. If there is a bit of tech that still doesn't, we have Suppliers and Partners that have solutions for this too, and they would love the challenge and to find a way to get your tech online.
Contact us or click here if you are: Interested in becoming a Partner or Supplier or integrating your technology into our Digital Twin platform?
